Selling During the Christmas Holidays
Posted by Kimberly Wester at 12/4/2007 8:17 PM and is filed under Real Estate marketing,staging process,professional staging 
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When decorating for the Christmas holidays while your house is for sale think clean, simple and nonspecific. Any decor choices during this time should be made to accent the architecture and features of the property. For example, to play up a fireplace, you add garland and some pretty candles that will stand out from your wall color. It is easy, classic, and draw the buyers eye to a great selling feature. Hiring a stager to consult you on specifics for your house can be a great advantage in today's market. If this is something you would like to try to tackle yourself, here are a few things to keep in mind. Lights - Always use white lights. They are universally appealing and can add a classy element to your home. Using colored lights can often distract a buyer and detract from a homes existing appeal. Trees - Though not everyone celebrates Christmas with a tree, it is a large part of our culture. No one should ever suggest that a tree should not be trimmed in your house when it is on the market. However, it is important that your tree be in keeping with the scale of your room. If a tree is too large for its position, it can actually send a message to the buyer that there is not enough room in the house to have a tree at all. Scaling down in height and/or diameter can allow you to have your tree and still show your buyers how functional your square footage can be. Likewise, ornament themes should be kept neutral so as not to suggest a certain belief system or personal preference. Sticking to basics will appeal to everyone and keep your potential buyer comfortable. Colors - Color choice can actually be more critical than you would imagine. By choosing bizarre color combinations for your holiday decor, you can actually push a buyer off balance and they may pay more attention to your color choice than the house itself. By using classic colors, or matching that of your current color scheme (granted it is not over the top) it allows a buyer to enjoy the FEEL of the house and not the colors.
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Kim, terrific advice. It seems like so many people think that going over the top will get them attention, when in fact I agree that classic sells.
Better yet hire a home stager and have the professional make those decisions!
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Steve - You are so right! Often times, people think drawing attention - any kind of attention - to their property is a good thing, but that attention is not always good. It can even stop people from taking the listing seriously. Who better to help them create the right mood than a stager?
Thanks for stopping in.
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