Does Staging Matter in Northwest Indiana?
In the midwest, new concepts and services are slow to catch on. We are a 'watch and wait' breed, preferring to watch things crash and burn - or succeed as it may - in other parts of the country while we plod along in the tried and true until something else tried and true comes along.
This is definitely true in the world of staging, as I am still told by resistant agents that it is not necessary stage in NW Indiana. They still think it will not make any difference and that buyers do not care what a house looks like. Many agents are still convinced that if a buyer likes the layout, price, and location of a home they are willing to do whatever they need to do to bring it up to their personal tastes. Really?,I ask. Because my experience tells me otherwise.
This house sat on the market for 6 months with no offers.
It has a the sought after layout of a main floor master suite, open plan kitchen and living area and second floor guest rooms.
After staging, an offer was presented in less than 45 days.
This scenario plays out over and over again - not just on the west coast, but in Northwest Indiana. Staging does make a difference, no matter what prior experience may tell you. The face of real estate of changing even in the midwest.
Buyers and sellers alike are realizing the value that staging brings when the marketing of a house is so crucial in such a tough market. Nothing makes a house more marketable than staging.
Not only will your listings show well, they will more importantly photograph well which is so important for online listings. With 80% of buyers starting their search online you must have great photos. Without them you are wasting any other marketing dollars you may invest in your listings.




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